1. Establish the system marketing concept, realize the change from the marketing mode to the systematic marketing mode. The marketing concept will really starting from the market, from the market survey, market segmentation, on the basis of market segmentation, target market, product positioning in the target market, determine the price level, setting up the product and company image, establish sales channels, to provide quality products and service for customers.
2.Clear product positioning, product from extensive to intensive change. The company has a variety of product diversification, the advantage. And we are leading products in the effort, a clear product positioning, and constantly create competitive advantage, to achieve product from intensive change, resulting in a leading position in the market.
3.Extended marketing, the implementation of brand strategy, to achieve the change from his marketing to independent marketing. The company has a long history of doing market research, has established a number of overseas marketing network, to collect customer demand information faster and more effectively, the design and development of backward in product, improve the technological content of products, product brand, build brand image in the customers, the quality products and efficient service injection to the brand to make the brand into the minds of customers, so as to realize the independent marketing company.
4.To create an effective supply chain, to achieve the transformation from a single competitiveness to a comprehensive competitiveness. Nowadays, the market competition is not the competition between individual companies, but in fact is the competition between the supply chains. So, for us, is more important to build the effective supply chain, only with customers, suppliers, establish close mutual trust and partnership, in order to better meet the needs of customers in terms of cost, time and quality, in order to have higher competitiveness. Therefore, our implementation of the program is not only with the customer, the supplier is a simple trading relationship, but to establish a resource sharing, equality and cooperation, mutual promotion of new cooperative relations.
5.To create an effective supply chain, to achieve the transformation from a single competitiveness to a comprehensive competitiveness. Nowadays, the market competition is not the competition between individual companies, but in fact is the competition between the supply chains. So, for us, is more important to build the effective supply chain, only with customers, suppliers, establish close mutual trust and partnership, in order to better meet the needs of customers in terms of cost, time and quality, in order to have higher competitiveness. Therefore, our implementation of the program is not only with the customer, the supplier is a simple trading relationship, but to establish a resource sharing, equality and cooperation, mutual promotion of new cooperative relations.